Lean Six Sigma in Digital Marketing
Now a days apart from the traditional methods of marketing of television, newspapers, advertisement hoardings etc ; digital marketing is now the talk of the importance and more and more people are found using the medium for marketing their products. However it requires lot of skills including web designing, search Engine optimisation, content creation and data analysis.

DMAIC is one of the principle techniques in Six Sigma. It is data driven strategy to improve the marketing process without hindrances. The word DMAIC is an Acronym used for the five connected phases as DEFINE, MEASURE, ANALYSE, IMPROVE AND CONTROL. Same can be summarised as below:

Define– Identifying the problems and finding out concrete solutions to resolve the problems
Measure– Collecting the current data base as to find where currently the Company is standing in terms of the Companies into digital marketing.
Analyze Analysing the current database and figuring out what are the in demand things and what are getting maximum clicks on social media and what is the latest trend in the digital market.
Improve– On after analysing the database finding out the a process which leads to improvement in the selected areas. Ensuring that no wastes created during the process and that only effective processes are put into C
Control– Setting controlling guidelines and ways and means to get the set Goals most effective and their sustainability
Hence Six Sigma is a unique method to understand the need of the customer and is a comprehensive and flexible system for achieving the desired results, sustaining them and in turn maximising the business results

Then the next question arises is what is the meaning of LEAN SIX SIGMA: It is a set of tools and methods used to minimise the waste and maximising the results in the process of implementation of SIX SIGMA tool DMAIC.

People having proficiency in this method are given BELTS of different colors or you can say levels which signifies experience based on the managerial abilities of the person in dealing with the process of SIX SIGMA.

Benefits of Six Sigma in Digital Marketing :
Time management efficiency: Six sigma tools above help the managers to improve the working of the Company and process the work flow without interruptions. Time saved by applying these techniques may be invested in improving the other areas of the Company which in turn will improve the overall business efficiency.
Reduced cycle time: With six sigma tools in implementation there minimal chances of break down in the Company’s work flow. Company is able to meet its targets well in time and deadlines to me as targeted. If Six Sigma In Digital Marketing is used effectively and actively by the managers and each employee are held responsible for their duties and responsibilities, all the loop holes are identified well in advance and corrective measures are taken then the work cycle time can be reduced by 35%. This ensures timely deliveries and optimum results.
Six Sigma In Digital Marketing : Managing the supply chain is a crucial step in an organisation. Any problems here will directly affect the Company’s end result. Six Sigma tool like DMAIC can assist the Managers to improve efficiency by cutting down the number of suppliers that the company is dependant on which in turn becomes cost effective and results into lesser defects in the work process flow.
Six Sigma In Digital Marketing : Every company intends to make its customers happy which the key factor in the current competitive world of marketing. Six sigma helps to analyse a customer’s perspective on its product and measure the satisfaction levels and also to figure the dissatisfied areas. The chances of dissatisfaction are reduced to a considerable extent. If the expectation of the customers are met then it will result into customer’s loyalty and also in turn invite new customers
Hence to summarise in the end SIX Sigma works in improving continuous quality management, customer satisfaction, reduced Company cost. Companies are benefiting from its implementation and hence Six Sigma is getting implemented in more and more companies and professionals like Black Belts are getting recruited to make the implementation process effective.

Are you terrified of shopping for a new computer? Do you feel like you just don’t know enough about them to make a sound decision? Do you want to learn as much as you can before you take the plunge? If so, check out this article and all of the great advice inside.

If you are going to be doing some upgrades to your desktop computer be sure to ground yourself before you begin working on your computer. A simple jolt of static electricity can be more than enough to fry your motherboard. If you do not ground yourself, you will be putting your whole system at risk.

Look at what is included for the servicing of your desktop computer. Check to see if there will be onsite service, or a technician that arrives at your location to do repairs for the duration of your warranty. Find out what you get if onsite is not offered, along with how long. Check to see if your machine can be serviced at a local service center. Also, look at the time frames for replacements, repairs, and if you receive a loaned computer in case the time frame is unacceptable.

Keep your desktop computer’s tower away from places where you set your drinks or other things that could spill. It’s really hard to fix a computer if the parts were to get wet. If seo friendly website hosting must set a drink on your desk, make sure it’s on a side of the desk away from the tower so if you do spill something it doesn’t get on the main part of the computer.

Be sure to check the web prior to shelling out money at a brick and mortar tech store. Often the prices you’ll find on the Internet will be a lot less expensive than what you’ll see in stores. If you can wait the additional few days for your desktop, you can save a lot of money.

If you want a new desktop computer, look online. The internet has so many different deals and options, you are sure to find a computer that is both in your price range and does all the things you need it to do. The only thing you have to remember is to compare prices from different companies so that you’re getting the best deal.

When buying a desktop computer with the intention of creating DVDs or CDs of your own, take care to verify that the model you are considering has an integrated disc burner. While most new versions will have this feature, failing to discover that a particular model does not can lead to great frustration. Try to save yourself the aggravation in advance.

Shopping for a desktop computer always brings the question of which sorts of accessories or add-ons are necessary and which are not. Take care to learn which items are included with the computer itself so that you do not end up wasting money on redundant equipment that a savvy salesperson convinced you was crucial to have.

The first step towards buying a new desktop computer is always making a list of your requirements. Will you be editing video? Then you need a large hard drive and a lot of RAM. Look up what features you need and then ensure that any computer you’re considering meets or exceeds that list.

Back up your desktop computer from time to time. Unfortunately, computers do crash and can take all of the data on the hard drive with them. Many times that data is important and it can be devastating to lose things like pictures, papers, or anything that you store on your computer.

If you want to run many programs at once, you’ll need at least 4GB of RAM. If you just want to do simple tasks, less than 4GB will be okay. Want to play video games? Look for 10GB and above to ensure your games aren’t lagged and hard to play.

Don’t constantly wait for price drops. Certain folks begin watching for sales when it comes time to get a new computer. However, they don’t make a move because they believe that a better deal can be had if they wait a little longer. The best deals have a small margin between them. Once you find an attractive deal, take it!

Refurbished computers are a great choice when looking for an inexpensive machine. You know that they will work well as they have been rigorously tested before being offered for sale. On top of that, they often come with upgrades which make them as good as new devices on the market.

The first decision to make when buying a new desktop computer is to decide if you want an all-in-one or a traditional desktop with a tower. The advantage of an all-in-one is that it does not take up as much space. The disadvantage of an all-in-one is that it can’t be upgraded.

Will service be offered with your purchase? If so, consider whether it is on-site or you have to ship the computer to be repaired. A desktop computer isn’t small, and it can cost an arm and a leg to get it into to the repair shop, so on-site is a better bet.

When a computer you plan to purchase is offered with software, be sure to ask if it is the full version or just a trial copy. A trial version runs out in a certain period of time, meaning you have to purchase the full copy to be able to use it again.

Just buy the accessories that you need. Don’t let a retailer sell you too many unnecessary extras. Make sure you examine what comes with your computer and whether or not they’re charging you extra for any of it. It may be cheaper to buy the bare minimum from the retailer and purchase your computer accessories elsewhere.

This article has provided you with a ton of expert advice which will make shopping for a computer easier than ever. Whether you need it for home or work or school, you’ll locate the best unit for your needs now. Just use the tips you’ve read here and start looking for a new computer!

Website blogging is nothing more than a casual means of communicating effectively with your clients and business associates. Do not let the idea of this new form of technology make you feel uncomfortable. Instead, embrace the method with enthusiasm and a positive approach, by employing the methods presented in this article.

An important part of having a blog is to voice your own opinions. Find a subject that you are truly interested in and are knowledgeable about and then put yourself out there. People like to hear the opinions of others. Opinions usually get a reaction and reactions garner readers and comments.

Don’t let blogging take over your life. Not allowing yourself a break now and then can result in burnout and fatigue. Make time for walks, visiting friends, or just a five minute break. You’ll come back refreshed with a bunch of new ideas to include in your blog.

Ask a blog that is popular in your niche to post a link on their blog. It may take a few days for them to get back to you, but you should not get discouraged. It’s important the blog you want your link posted on is relevant to your niche.

Decrease your clutter! Blog readers are not interested in overwhelming amounts of unnecessary or unrelated distractions on your page. This draws the attention away from the primary focus of the blog; your writing. In the interest of keeping readers, keep the clutter to a minimum and live by that rule.

Give your readers all of the different links to social networking sites they need to follow your blog easily. Social media websites such as Facebook, Twitter, and LinkedIn can significantly increase the success of your blog, and enhance the recognition you receive as a writer. The more social media sites you use, the more channels of communication you open between you and potential readers. This helps readers connect with you and lets new readers know about your blog.

There are several ways to highlight interesting content on your blog. You can show a list of upcoming posts to pique readers’ interest. Another good topic is a list of most popular posts. These are posts that many readers will be interested in. You can also try most commented posts. Many people enjoy reading comments to blog posts. All these ideas will get your readers interested in more than just your current posts.

Read other blogs in related fields. This will give you an idea of how others are blogging successfully, and may give you ideas on how to improve your own blog. You may also find people willing to guest blog on your site. Remember not to plagiarize the content of other blogs.

You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.

Maintain seo friendly web hosting by posting on a regular schedule. Your readers have plenty of blog-reading options, and they may as well take advantage of a different one if you post inconsistently. Except for a few days, like Christmas or Easter, readers expect to hear from you on a very regular basis, so make sure to give them what they want when it comes to keeping a blogging schedule.

Writing blog posts that draw from your own personal experiences is a good idea. This will help you to connect better with the people that visit your site. It also makes the reader view you as an expert in whatever you are talking about since you know about it firsthand.

Do not quit. This is very important to the success of your blog. It can be very difficult to break into blogging, particularly in its early months. Keep at it even if the results are slow. Eventually, you will be successful with it. This cannot happen if you quit, though.

When you are creating videos for your blog, you should make sure that you are doing all that you can to be as real and personable as possible. Videos are extremely important when it comes to the brand of your blog. Do not waste this great opportunity for branding your blog.

When linking out, you should make sure that you are regularly linking to other blog posts that are related to you within your own posts and to the posts of other bloggers. Doing this will show that you are a prominent player within your niche, which makes it more likely that readers will gravitate towards you.

Often, advertising plays a large role in blogs, because it can generate revenue for bloggers. However, you will probably have a hard time attracting readers if you have too many ads on your site. All the ads may prompt them to seek a site that is more helpful.

Choosing a good name for your blog is extremely important. You want the name to be fairly short, easy to remember and have something to do with the topic of your blog or your market niche. Once you choose a good name you may want to purchase the domain name. So, put some thought into the right name that suits the purpose and theme of your blog.

Don’t bog down your blogs with too many keywords. Although effective keyword choices play a big role in improving your blog’s visibility, it is definitely a field where quality trumps quantity. Web content is constantly being analyzed by the search engines in more sophisticated and efficient ways. If your blog is full of too many keywords, it sends a flag to search engines that your site’s priority is not quality. This will drop your ranking. Choose a few effective keywords that specifically describe your page. Your keywords should be popular enough that many readers search for them if you want them to attract people to your site.

You are now more than ready to jump into the blogging arena in your own way and with your own personal approach. Remember that customers want to feel the personal connection that is often missing with online transactions. Use blogging as a way to overcome that obstacle. Use the tips provided here and get started now.

Nothing is straight forward about search engine optimization. There is no one golden rule or method when it comes to getting your website to rank high in search engine results. The best and most successful SEO method, is using several methods and trying new ones all the time and this article can give you a few of those methods.

To be sure that your site is always ranked as highly as it should be, you will need to submit a site map to the search engines. Every page on your site will automatically be linked to the site map, so be sure to create an XML map to submit. It makes things easier on your visitors, and search engines will increase your rankings as they receive the information about your site.

When dealing with SEO, it is important to remember to take your time. You can’t expect to see results over night, it will take a while to build your reputation in the eyes of the search engines. Also, Google can tell if you try to artificially create links or rapidly increase your traffic and will penalize your site.

For a skin-nourishing treat that is both delicious and healthy, eat pomegranates regularly or take pomegranate supplements. These supplements, which are available in capsule or liquid form, should be taken daily in a dosage of 65 milligrams. seo friendly web hosting enhances the skin’s ability to protect itself from the damaging effects of the sun by as much as 25 percent.

Using a product feed will boost your online presence and get more people to your site. These feeds contain details about the services and products that you offer, like prices and item descriptions. Submit them to major search engines and shopping comparison sites. It will also be possible for consumers to receive the feed directly, through a reader.

For search engine optimization, remember to carefully and thoroughly research exactly what keywords you are going to put on your website. Having strong, effective keywords that relate well to your content is the best way to draw new visitors to your site, as it will help you rank higher in search engines.

You should avoid 404 errors at all costs. A 404 error happens when a user attempts to visit a page that no longer exists or never existed in the first place. When you update pages with new links, be sure to use a 301 redirect. The redirect will automatically take the user to the new link when they arrive at the old one.

Never stop trying to get more inbound links for your site. If you only make an effort to get inbound links once, you will see a momentary boost in your rankings but it won’t last. Having links coming in over time gives you higher credibility and improves your standing.

When dealing with search engine optimization it is extremely important to use your keywords or keyword phrases in the body of your web page, be it blog or otherwise. Try and use your keywords a few times in the beginning of each page to attract readers/users and keep their interest.

Try to avoid having too many links coming from the same IP addresses. It’s tempting to add in links from other sites that you own in the hopes that it will increase your rankings, but it usually backfires. Some engines penalize you for it and others may start. Just avoid doing so to be on the safe side.

Have a internal linking system set up on your blog or website. There are many plugins that you can just type in what keywords you feel are important and you will then hyperlink the pages in your site. Internal linking is important so that you can pass your PageRank all throughout your blog.

Getting higher ranking websites to link to your website is an invaluable SEO tool. Getting a good ranking on a search engine can be tough. You can utilize the success of other websites by including a link to your sight. The traffic generated by a more successful site can be diverted in your direction.

As you evaluate your keywords, think about your target audience — specifically, how do they speak? Remember that the average user does not use the highly technical wording or industry jargon to search for a particular business, product, or service. At the same time, if your site targets professionals, avoid colloquial or layman’s terms.

When trying to optimize search engine results make sure you choose the keywords you META tag with carefully. The right words can be the difference between success and failure. The more likely a person searching will find you using a certain word the better that word is as a keyword choice.

To improve your ranking on a search engine, make sure to include many backlinks in your website. This is a link that sends the visitor to a different part of your website. This link should be relevant to the previous page. For instance, if you have a celebrity gossip blog and you are posting about Paris Hilton, you can link back to a previous post about Paris Hilton’s television show. The more relevant backlinks you include on your website, the more relevant your site appears to a search engine.

You should make sure to have a site map if your site is very large. This should be linked to from each and every page of your site. This will assist the search engine bots in finding any page from your site in only two clicks.

You can optimize your content by placing a limit on the number of outbound links that stem from the site itself. Even the largest page on your site should have no more than 40 to 50 outbound links; your top page should be limited to only 10 outbound links. Too many outbound links compromises the overall integrity of the page, which can affect site ranking.

Remember, there is no single technique when it comes to SEO and you should have learned just a few more techniques that may help you. The constantly changing algorithms of search engines, make methods obsolete quicker than you can learn them. The best way to get your website seen, is to use every method of SEO you are capable of using.

Nothing is straight forward about search engine optimization. There is no one golden rule or method when it comes to getting your website to rank high in search engine results. The best and most successful SEO method, is using several methods and trying new ones all the time and this article can give you a few of those methods.

To be sure that your site is always ranked as highly as it should be, you will need to submit a site map to the search engines. Every page on your site will automatically be linked to the site map, so be sure to create an XML map to submit. It makes things easier on your visitors, and search engines will increase your rankings as they receive the information about your site.

When dealing with SEO, it is important to remember to take your time. You can’t expect to see results over night, it will take a while to build your reputation in the eyes of the search engines. Also, Google can tell if you try to artificially create links or rapidly increase your traffic and will penalize your site.

For a skin-nourishing treat that is both delicious and healthy, eat pomegranates regularly or take pomegranate supplements. These supplements, which are available in capsule or liquid form, should be taken daily in a dosage of 65 milligrams. Pomegranate enhances the skin’s ability to protect itself from the damaging effects of the sun by as much as 25 percent.

Using a product feed will boost your online presence and get more people to your site. These feeds contain details about the services and products that you offer, like prices and item descriptions. Submit them to major search engines and shopping comparison sites. It will also be possible for consumers to receive the feed directly, through a reader.

For search engine optimization, remember to carefully and thoroughly research exactly what keywords you are going to put on your website. Having seo friendly hosting , effective keywords that relate well to your content is the best way to draw new visitors to your site, as it will help you rank higher in search engines.

You should avoid 404 errors at all costs. A 404 error happens when a user attempts to visit a page that no longer exists or never existed in the first place. When you update pages with new links, be sure to use a 301 redirect. The redirect will automatically take the user to the new link when they arrive at the old one.

Never stop trying to get more inbound links for your site. If you only make an effort to get inbound links once, you will see a momentary boost in your rankings but it won’t last. Having links coming in over time gives you higher credibility and improves your standing.

When dealing with search engine optimization it is extremely important to use your keywords or keyword phrases in the body of your web page, be it blog or otherwise. Try and use your keywords a few times in the beginning of each page to attract readers/users and keep their interest.

Try to avoid having too many links coming from the same IP addresses. It’s tempting to add in links from other sites that you own in the hopes that it will increase your rankings, but it usually backfires. Some engines penalize you for it and others may start. Just avoid doing so to be on the safe side.

Have a internal linking system set up on your blog or website. There are many plugins that you can just type in what keywords you feel are important and you will then hyperlink the pages in your site. Internal linking is important so that you can pass your PageRank all throughout your blog.

Getting higher ranking websites to link to your website is an invaluable SEO tool. Getting a good ranking on a search engine can be tough. You can utilize the success of other websites by including a link to your sight. The traffic generated by a more successful site can be diverted in your direction.

As you evaluate your keywords, think about your target audience — specifically, how do they speak? Remember that the average user does not use the highly technical wording or industry jargon to search for a particular business, product, or service. At the same time, if your site targets professionals, avoid colloquial or layman’s terms.

When trying to optimize search engine results make sure you choose the keywords you META tag with carefully. The right words can be the difference between success and failure. The more likely a person searching will find you using a certain word the better that word is as a keyword choice.

To improve your ranking on a search engine, make sure to include many backlinks in your website. This is a link that sends the visitor to a different part of your website. This link should be relevant to the previous page. For instance, if you have a celebrity gossip blog and you are posting about Paris Hilton, you can link back to a previous post about Paris Hilton’s television show. The more relevant backlinks you include on your website, the more relevant your site appears to a search engine.

You should make sure to have a site map if your site is very large. This should be linked to from each and every page of your site. This will assist the search engine bots in finding any page from your site in only two clicks.

You can optimize your content by placing a limit on the number of outbound links that stem from the site itself. Even the largest page on your site should have no more than 40 to 50 outbound links; your top page should be limited to only 10 outbound links. Too many outbound links compromises the overall integrity of the page, which can affect site ranking.

Remember, there is no single technique when it comes to SEO and you should have learned just a few more techniques that may help you. The constantly changing algorithms of search engines, make methods obsolete quicker than you can learn them. The best way to get your website seen, is to use every method of SEO you are capable of using.

Lean Six Sigma in Digital Marketing
Now a days apart from the traditional methods of marketing of television, newspapers, advertisement hoardings etc ; digital marketing is now the talk of the importance and more and more people are found using the medium for marketing their products. However it requires lot of skills including web designing, search Engine optimisation, content creation and data analysis.

DMAIC is one of the principle techniques in Six Sigma. It is data driven strategy to improve the marketing process without hindrances. six sigma in digital marketing is an Acronym used for the five connected phases as DEFINE, MEASURE, ANALYSE, IMPROVE AND CONTROL. Same can be summarised as below:

Define– Identifying the problems and finding out concrete solutions to resolve the problems
Measure– Collecting the current data base as to find where currently the Company is standing in terms of the Companies into digital marketing.
Analyze Analysing the current database and figuring out what are the in demand things and what are getting maximum clicks on social media and what is the latest trend in the digital market.
Improve– On after analysing the database finding out the a process which leads to improvement in the selected areas. Ensuring that no wastes created during the process and that only effective processes are put into C
Control– Setting controlling guidelines and ways and means to get the set Goals most effective and their sustainability
Hence Six Sigma is a unique method to understand the need of the customer and is a comprehensive and flexible system for achieving the desired results, sustaining them and in turn maximising the business results

Then the next question arises is what is the meaning of LEAN SIX SIGMA: It is a set of tools and methods used to minimise the waste and maximising the results in the process of implementation of SIX SIGMA tool DMAIC.

People having proficiency in this method are given BELTS of different colors or you can say levels which signifies experience based on the managerial abilities of the person in dealing with the process of SIX SIGMA.

Benefits of Six Sigma in Digital Marketing :
Time management efficiency: Six sigma tools above help the managers to improve the working of the Company and process the work flow without interruptions. Time saved by applying these techniques may be invested in improving the other areas of the Company which in turn will improve the overall business efficiency.
Reduced cycle time: With six sigma tools in implementation there minimal chances of break down in the Company’s work flow. Company is able to meet its targets well in time and deadlines to me as targeted. If the DMAIC methodology is used effectively and actively by the managers and each employee are held responsible for their duties and responsibilities, all the loop holes are identified well in advance and corrective measures are taken then the work cycle time can be reduced by 35%. This ensures timely deliveries and optimum results.
Supply Chain Management: Managing the supply chain is a crucial step in an organisation. Any problems here will directly affect the Company’s end result. Six Sigma tool like DMAIC can assist the Managers to improve efficiency by cutting down the number of suppliers that the company is dependant on which in turn becomes cost effective and results into lesser defects in the work process flow.
Customer satisfaction : Every company intends to make its customers happy which the key factor in the current competitive world of marketing. Six sigma helps to analyse a customer’s perspective on its product and measure the satisfaction levels and also to figure the dissatisfied areas. The chances of dissatisfaction are reduced to a considerable extent. If the expectation of the customers are met then it will result into customer’s loyalty and also in turn invite new customers
Hence to summarise in the end SIX Sigma works in improving continuous quality management, customer satisfaction, reduced Company cost. Companies are benefiting from its implementation and hence Six Sigma is getting implemented in more and more companies and professionals like Black Belts are getting recruited to make the implementation process effective.

What is 301 redirect?

First let’s talk redirecting in general. Redirection happens when you visit one specific page and immediately after that you’re being automatically redirected to a different page (with a different URL).

Essentially, there are two types of redirection: temporary and permanent. From a user’s perspective there’s no difference between them, but there is one from a search engine’s perspective. 301 redirect is a permanent redirection. It informs search engines that the page they’re trying to access has changed its address permanently. This means that whatever rankings the page already has should be transferred to the new address (this doesn’t happen with a temporary redirection).

What is an Alt tag

It’s an HTML attribute of the IMG tag. The IMG tag is responsible for displaying images. The alt tag/attribute is the text that gets displayed in case the image can’t be loaded (if the file is missing, for example).

To give you an example, here’s what a standard IMG tag could look like:

Alt tags have some SEO value. The thing is that Google can’t (at least at the moment) see what the actual image presents, but it can read the alt tag. There’s no better way of informing Google what’s on your images than by using alt tags.

What is an Anchor text

Every link consists of two main elements. There’s the web address that the link is pointing to (the destination) and there’s the anchor text. The anchor text is the text that works as the link.

The easiest way of explaining this is to give you an example.

The destination of this link is https://siteanalyticz.com/blog, and the anchor text is “our blog posts”.

Anchor texts are particularly important for SEO. Whenever you’re trying to get a link back to your website it’s good to have a relevant keyword as the anchor text.

What is Backlinks

Backlink is simply a link placed on someone else’s website that points back to your site. Backlinks are one of the most important factors for SEO. Getting a lot of backlinks with relevant anchor texts is the shortest way of improving your search engine rankings.

What is Black hat SEO

Like everything SEO has its dark side too. Black hat SEO is the name for all SEO practices that are known for being manipulative or unethical, and in the long run can hurt your website, or even get it banned from search engines.

Of course, there’s a very thin line between “perfectly fine” and “unethical” … one day some SEO practices are OK, and the other they are suddenly black hat, so there’s no exact list of such practices.

What is Canonical tag

It’s an HTML link element that lets webmasters to inform search engines about some duplicate content pages they’ve created. The tag is placed in the HEAD section of the HTML structure. Here’s what it looks like:

This tag informs that the current page is a copy of the page located under the address set in the canonical tag (href).

The main idea is that when a search engine sees this tag it does not rank that page, but transfers all the rankings to the canonical page. So in essence it’s very similar to the 301 redirect.

What is Page Cloaking

It’s a practice of taking a webpage and building it in a way so it displays different content to people and to search engines. That way, at least in theory, you can get good ranking for your desired keywords (by presenting an optimized page to the spiders) and then present real people with unrelated offers and content. While this might work from a marketing standpoint it can also get you penalized or even banned very quickly.

What is Deep linking

On the World Wide Web, deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. Such links are called deep links.

Deep links are particularly valuable for SEO. Linking to specific pages within your site with a good anchor text improves the rankings of these pages. Essentially, building deep links is where SEO game is won or lost.

What is a Do-follow link

It’s a standard HTML link that doesn’t have the rel=”nofollow” attribute. Do-follow links are the most valuable ones from an SEO perspective.

What is a Domain name (and hosting)

Domain is your unique address on the internet. For example the domain of this blog is newinternetorder.com.

Hosting, or a web host, is where your website is kept/stored on the web. You need a web host to be a website owner. You can get really affordable hosting at Space Web Host

What is a Duplicate content

If you have two separate pages within your website that have the same content on them (or very similar content) then you have duplicate content. Duplicate content is believed to be a bad thing for SEO. Google doesn’t like sites that use the same piece of content over and over again, and they often penalize them for it.

If you think that you are safe then think again. Let me give you an example. If your site runs on WordPress, and if you’re using similar categories and tags (like for example a tag “business” and a category “business”) then the listing pages for your tags and categories will probably be very similar if not exactly the same. That is a prime example of duplicate content.

What are Keywords

There are many definitions of keywords. Let me share the one that matters for SEO.

Keywords are single words or whole phrases of a particular SEO importance for a given page or website.

For example, if I’m writing an article about choosing the best gardening equipment, my main keyword could be “gardening equipment“. It is the keyword I want to rank for because I want people to find this article when they input “gardening equipment” into Google.

Another example is this very list. The main keyword here is SEO glossary. I want people to find this post by putting “SEO glossary” into Google.

What is a Keyword density

Keyword density is a number describing how often does a specific phrase appear in a piece of text. To calculate it you just have to divide the number of times your keyword appears in a piece of text by the total number of words this piece of text has, and then multiply the result by 100. The final result will be expressed as a percentage score.

Keyword density is believed to have an effect on SEO. The reasoning behind it is that if a given phrase has a high density score then it means that the text is clearly about that phrase, so it probably should get good rankings for it. Unfortunately this practice doesn’t work so well like it used to in the past.

What is Keyword stuffing

If you take a random piece of text in English some words will occur more frequently than the other. For example, words like: and, or, it occur very frequently, while words like: powerhouse, mushrooming occur very rarely. Keyword stuffing is a practice of taking a word or a phrase and repeating it very often in a piece of text. Usually to the point where the text no longer looks natural, all for the purpose of increasing keyword density of your desired phrase.

While working on keyword density is no longer believed to work, keyword stuffing does work, but it works against you. Stuffing your text with keywords is sure to backfire.

What is Latent Semantic Indexing (LSI)

The standard definition of LSI is truly impossible to understand so I’m not going to bring it up here. Instead here’s a more digestible one.

LSI is considered to be an important factor for search engines when ranking your page. It’s said that search engines analyze the content on your page and search for LSI keywords supporting your main keyword. If they find such keywords your page gets a boost in rankings for your main keyword.

LSI keywords are keywords that are similar to your main one – keywords that are usually found along your main keyword in the natural language.

For example, if your main keyword is “gardening equipment” and you’re using it a lot in your article it would be great to use some LSI keywords as well, such as: “plants“, “garden“, “vegetables“, “planting“, etc. These are the keywords that would be mentioned naturally in a genuine conversation.

In other words, LSI is a way of checking whether the text is genuine or just stuffed with random keywords purely for improving rankings.

What is Linkbait

It’s like fishing bite only for links. Basically, it’s a piece of highly viral content. Content that is most likely to attract a lot of links, hence – linkbait.

Creating linkbait content is usually very hard even though the principles are simple. There are a couple of ways you can choose: (1) create something really funny, (2) create something of exceptional quality, (3) create something that brings a lot of value for free.

Linkbait content is not only text. Videos, pictures, graphics, and audio work equally well.

What is Link building

This is one of the biggest SEO terms. Link building is simply a process of getting backlinks to your page. For example, if you’re publishing articles on ezinearticles.com with a link to your site then you’re doing some link building.

One more thing. Link building is considered to be the most important element of every SEO strategy. If you want to have a well ranked page you have to get backlinks to it.

What is Link farm

It’s a network of websites that link to each other for the sole purpose of increasing their rankings and PageRanks. Let me give you an example. If you ware to create a link farm (don’t!) you could launch 4 different websites, for example. Each on a different server. Then you would link page #1 to pages #2, #3, #4. Page #2 to pages #1, #3, #4, and so on. Basically, every page links to every other page. Such a network isn’t very powerful when it contains only 4 sites, but when they’re hundreds or thousands of them (which isn’t uncommon) then it’s a completely different story. BUT!

This is considered as a “black hat” SEO technique. Don’t take part in it unless you want your site to get penalized.

What is Link sculpting

By using the “nofollow” attribute of a link you can make some of the links on your site unimportant from an SEO point of view. Therefore, by using this attribute skillfully you can “sculpt” the PageRanks of certain pages within your website. You can increase the visibility of some pages by granting them with follow links and decrease the visibility of others by using nofollow links.

This whole technique requires a lot of practice and knowledge to do it properly. What’s more, many people believe that it’s no longer that effective due to Google’s new approach for handling nofollow links.

What is Meta description

It’s a short description of a blog/page/post used mostly by search engines. This description is not displayed anywhere on the blog.

Here’s how Google uses it. Whenever someone googles a specific keyphrase Google makes a decision which websites should be displayed and in what order. For each website Google displays a title and a short description. Google has two ways of putting this description together:

If the meta description of the website contains the keyphrase used by the user then Google displays the meta description.
If the meta description doesn’t contain the keyphrase then Google displays a fragment of the website’s content that does contain it.
If you’re using WordPress then meta description for each page or post can be set using the All In One SEO Pack plugin.

What is Meta keyword

It’s a list of keywords and keyphrases for each blog/page/post used mostly by search engines.

Nowadays, many people think that the major search engines don’t pay any attention to this element while ranking websites. And it’s probably the case. Nevertheless, setting proper keywords won’t do you any harm.

Therefore including your main keyword on the meta keywords list might be a good idea. For this post, I’d include SEO glossary and SEO terms.

If you’re using WordPress then meta keywords for each page or post can be set using the All In One SEO Pack plugin.

What is a Meta tag

Meta tags consist of two main elements: meta description, and meta keywords. Meta tags are placed in the HEAD section of the HTML structure of your page. The information contained in those tags is usually not meant for the users but for the search engines. It helps them determine what the page is about. Therefore it might be worth to set them manually for each page or post within your blog.

If you’re using WordPress then all meta tags for each page or post can be set using the All In One SEO Pack plugin.

What is a Natural links

All links your page has acquired naturally without you actively building them.

For example, if you’ve written a great post that gets viral on twitter and a lot of people end up linking to it because they like it so much, all those links are natural links.

What is seo glossaary

“Nofollow” is a very popular term in today’s SEO. When in fact it’s just an optional attribute of a link. However, its “optionalism” doesn’t make it unimportant. In fact, it’s the most important attribute from a SEO standpoint.

By default every link is a follow link. This means that whenever a search engine encounters a link, it follows it. Checks where it leads to, and basically takes it as a vote. A vote by the linking website to the website that is being linked to. The nofollow attribute notifies the search engines that they shouldn’t even pay attention to such a link – no vote, no link juice.

From a user’s perspective nofollow links look exactly the same as their follow brothers and sisters.

In order to create a nofollow link just add one extra attribute to an HTML link:

rel=”nofollow”

An example nofollow link:

Wikipedia

What is Off-page SEO

The are two main elements of SEO: “on-page” and “off-page”. Off-page practices are everything you do outside your page to improve its rankings.

Basically, the main element of off-page SEO is link building.

What is On-page SEO

The are two main elements of SEO: “on-page” and “off-page”. On-page practices are everything you do on your page to improve its rankings.

This includes things like: tuning the HTML structure, improving title tags and descriptions, making your site load faster, checking the keyword usage and density, improving the internal linking structure (the way your pages are linked to each other), etc.

What is Organic search

You’re doing organic search when you visit Google, input a phrase and push the search button.

What is Organic search results (natural search results)

When you do a search on Google the results will most often come in two columns. The column on the right presents the paid results (AdWords ads that someone has bought). The column on the left presents the organic search results.

Getting high rankings in organic search results is what the SEO game is all about.

What is PageRank

PageRank or PR is an algorithm first created by Larry Page (one of two founding fathers of Google) to calculate (although “estimate” might be a better word here) the importance of a given website. No one is 100% certain about how it actually works or what all the factors are because Google is not very open in that matter. However, one of commonly believed opinions are that one of the deciding factors is the number of backlinks a site has and the PageRanks of the sites linking to it. So basically, the more links you have, and the better PageRank these linking sites have the better your PageRank will be.

It’s not surprising but pages with highest PageRanks are usually ones that are highly recognizable and popular around the internet. For example, Google.com itself has a PR of 10. Facebook is PR9 website. Yahoo – PR9.

What is Robots.txt

This is a file. One that’s particularly important for SEO. It notifies the search engines which areas of your blog are restricted for them. Restricting search engines from accessing some of your pages might not sound that tempting at first but in fact it’s a valuable thing. First of all, you can exclude all your admin pages from indexing (for example, pages in the wp-admin section of your WordPress blog). You can also use it to prevent search engines from seeing duplicate content on your site. What you do, for example, is prevent them from accessing the category listings on your blog, so only the tag listings are indexed, or the other way around.

What is Sandbox, supplemental index

Google is believed to have a second index called the sandbox (or the supplemental index). Not every new page appears in the main index straight away. Some of them are put into the sandbox until Google decides that they are worthy of appearing in the main index – the one you see whenever you do a standard search on Google. Websites that are placed in the sandbox don’t appear for normal searches. This means that being in the sandbox is the worst that can happen to your site.

What is Search engine

What you see at google.com is a search engine. Essentially, search engines are software applications. Their main task is to search the internet for a given phrase. Search engines have specific algorithms for doing this. These algorithms have a way of deciding which sites should appear first in the search results (which sites are the most relevant).

The exact algorithms search engines use are not shared to the public. That’s why everybody involved with SEO can only guess what needs to be done to improve site rankings.

No surprise here, the biggest and most respected search engine is Google.

What is SEM

SEM stands for Search Engine Marketing. In other words it means “marketing via search engines”. Marketing or promoting your products or services via search engines can be done in two main ways. You either optimize your site so it appears at a high spot in organic search results, or pay for the clicks directly, in which case your site is listed under the “sponsored listings” section.

What is SEO

SEO stands for Search Engine Optimization. It’s a practice of improving site’s rankings in the search engines for given keywords. When doing SEO you need to take care of both on-page and off-page SEO. The actual tasks that need to be done are changing almost every day. What was working perfectly yesterday may not be working at all tomorrow. That’s just the reality of SEO. It’s why SEO is never a one-time task but an ongoing work.

What is SERP

SERP stands for Search Engine Results Page (SERPS – Search Engine Results Pages). This is a page that gets displayed when you search for a keyword on Google or other search engine.

What is Spider (crawler, bot, robot)

Search engine spider is a special piece of software that browses the web, looks for new sites, checks what’s going on on them and sends the data back to Google (or other search engine) so they can index and rank these sites.

What is Supplemental result

Supplemental Result is a URL residing in Google’s supplemental index [i.e. sandbox], a secondary database containing pages of less importance, as measured primarily by Google’s PageRank algorithm. […] A supplemental page will still rank in search results, but only if there are not enough pages in the main index that are returned within the search.

What is Title tag

Every page has a title tag. From a user’s standpoint the title tag is visible only in one place – your browser’s title bar.

For example, the title tag of the page you’re reading right now is: “SEO Glossary – 41 SEO Terms Explained“. It’s a very important SEO factor. There’s no better way for search engines to find out what the page is about than by looking at the title tag, that’s why you need to spend a moment on coming up with a good title tag.

How to set up a title tag.

If you’re using WordPress then the whole thing is rather simple. First of all, every new post receives a title tag that’s the same as the title of the post. However, if you want to change the title tag you need a plugin – All In One SEO Pack, for example. This plugin provides a really simple way of changing the title tag of any page or post on your blog.

What is URL (URI)

Not getting into boring technical details it’s simply the address of a specific web page.

For example, the URL of the post you’re currently reading is:

What is White hat SEO

As opposed to the black hat SEO, white hat SEO is a set of all SEO practices that search engines encourage you to use. Of course, there’s no official reference place or ranking for SEO practices, so in order to be up to date with what’s recommended and what isn’t, you have to constantly read the most popular SEO blogs, and some in-house Google blogs like these two: Official Google Blog, Official Google Webmaster Central Blog.

What is an XML sitemap

It’s a file (usually sitemap.xml). Its main function is to give search engines a map of all the different URLs that your blog contains (all pages, posts, archives, etc). With such a thing they can index your blog a lot quicker.

What is 301 redirect?

First let’s talk redirecting in general. Redirection happens when you visit one specific page and immediately after that you’re being automatically redirected to a different page (with a different URL).

Essentially, there are two types of redirection: temporary and permanent. From a user’s perspective there’s no difference between them, but there is one from a search engine’s perspective. 301 redirect is a permanent redirection. It informs search engines that the page they’re trying to access has changed its address permanently. This means that whatever rankings the page already has should be transferred to the new address (this doesn’t happen with a temporary redirection).

What is an Alt tag

It’s an HTML attribute of the IMG tag. The IMG tag is responsible for displaying images. The alt tag/attribute is the text that gets displayed in case the image can’t be loaded (if the file is missing, for example).

To give you an example, here’s what a standard IMG tag could look like:

Alt tags have some SEO value. The thing is that Google can’t (at least at the moment) see what the actual image presents, but it can read the alt tag. There’s no better way of informing Google what’s on your images than by using alt tags.

What is an Anchor text

Every link consists of two main elements. There’s the web address that the link is pointing to (the destination) and there’s the anchor text. The anchor text is the text that works as the link.

The easiest way of explaining this is to give you an example.

The destination of this link is https://siteanalyticz.com/blog, and the anchor text is “our blog posts”.

Anchor texts are particularly important for SEO. Whenever you’re trying to get a link back to your website it’s good to have a relevant keyword as the anchor text.

What is Backlinks

Backlink is simply a link placed on someone else’s website that points back to your site. Backlinks are one of the most important factors for SEO. Getting a lot of backlinks with relevant anchor texts is the shortest way of improving your search engine rankings.

What is Black hat SEO

Like everything SEO has its dark side too. Black hat SEO is the name for all SEO practices that are known for being manipulative or unethical, and in the long run can hurt your website, or even get it banned from search engines.

Of course, there’s a very thin line between “perfectly fine” and “unethical” … one day some SEO practices are OK, and the other they are suddenly black hat, so there’s no exact list of such practices.

What is Canonical tag

It’s an HTML link element that lets webmasters to inform search engines about some duplicate content pages they’ve created. The tag is placed in the HEAD section of the HTML structure. Here’s what it looks like:

This tag informs that the current page is a copy of the page located under the address set in the canonical tag (href).

The main idea is that when a search engine sees this tag it does not rank that page, but transfers all the rankings to the canonical page. So in essence it’s very similar to the 301 redirect.

What is Page Cloaking

It’s a practice of taking a webpage and building it in a way so it displays different content to people and to search engines. That way, at least in theory, you can get good ranking for your desired keywords (by presenting an optimized page to the spiders) and then present real people with unrelated offers and content. While this might work from a marketing standpoint it can also get you penalized or even banned very quickly.

What is Deep linking

On the World Wide Web, deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. Such links are called deep links.

Deep links are particularly valuable for SEO. Linking to specific pages within your site with a good anchor text improves the rankings of these pages. Essentially, building deep links is where SEO game is won or lost.

What is a Do-follow link

It’s a standard HTML link that doesn’t have the rel=”nofollow” attribute. Do-follow links are the most valuable ones from an SEO perspective.

What is a Domain name (and hosting)

Domain is your unique address on the internet. For example the domain of this blog is newinternetorder.com.

Hosting, or a web host, is where your website is kept/stored on the web. You need a web host to be a website owner. You can get really affordable hosting at Space Web Host

What is a Duplicate content

If you have two separate pages within your website that have the same content on them (or very similar content) then you have duplicate content. Duplicate content is believed to be a bad thing for SEO. Google doesn’t like sites that use the same piece of content over and over again, and they often penalize them for it.

If you think that you are safe then think again. Let me give you an example. If your site runs on WordPress, and if you’re using similar categories and tags (like for example a tag “business” and a category “business”) then the listing pages for your tags and categories will probably be very similar if not exactly the same. That is a prime example of duplicate content.

What are Keywords

There are many definitions of keywords. Let me share the one that matters for SEO.

Keywords are single words or whole phrases of a particular SEO importance for a given page or website.

For example, if I’m writing an article about choosing the best gardening equipment, my main keyword could be “gardening equipment“. It is the keyword I want to rank for because I want people to find this article when they input “gardening equipment” into Google.

Another example is this very list. The main keyword here is SEO glossary. I want people to find this post by putting “SEO glossary” into Google.

What is a Keyword density

Keyword density is a number describing how often does a specific phrase appear in a piece of text. To calculate it you just have to divide the number of times your keyword appears in a piece of text by the total number of words this piece of text has, and then multiply the result by 100. The final result will be expressed as a percentage score.

Keyword density is believed to have an effect on SEO. The reasoning behind it is that if a given phrase has a high density score then it means that the text is clearly about that phrase, so it probably should get good rankings for it. Unfortunately this practice doesn’t work so well like it used to in the past.

What is Keyword stuffing

If you take a random piece of text in English some words will occur more frequently than the other. For example, words like: and, or, it occur very frequently, while words like: powerhouse, mushrooming occur very rarely. Keyword stuffing is a practice of taking a word or a phrase and repeating it very often in a piece of text. Usually to the point where the text no longer looks natural, all for the purpose of increasing keyword density of your desired phrase.

While working on keyword density is no longer believed to work, keyword stuffing does work, but it works against you. Stuffing your text with keywords is sure to backfire.

What is Latent Semantic Indexing (LSI)

The standard definition of LSI is truly impossible to understand so I’m not going to bring it up here. Instead here’s a more digestible one.

LSI is considered to be an important factor for search engines when ranking your page. It’s said that search engines analyze the content on your page and search for LSI keywords supporting your main keyword. If they find such keywords your page gets a boost in rankings for your main keyword.

LSI keywords are keywords that are similar to your main one – keywords that are usually found along your main keyword in the natural language.

For example, if your main keyword is “gardening equipment” and you’re using it a lot in your article it would be great to use some LSI keywords as well, such as: “plants“, “garden“, “vegetables“, “planting“, etc. These are the keywords that would be mentioned naturally in a genuine conversation.

In other words, LSI is a way of checking whether the text is genuine or just stuffed with random keywords purely for improving rankings.

What is Linkbait

It’s like fishing bite only for links. Basically, it’s a piece of highly viral content. Content that is most likely to attract a lot of links, hence – linkbait.

Creating linkbait content is usually very hard even though the principles are simple. There are a couple of ways you can choose: (1) create something really funny, (2) create something of exceptional quality, (3) create something that brings a lot of value for free.

Linkbait content is not only text. Videos, pictures, graphics, and audio work equally well.

What is Link building

This is one of the biggest SEO terms. Link building is simply a process of getting backlinks to your page. For example, if you’re publishing articles on ezinearticles.com with a link to your site then you’re doing some link building.

One more thing. Link building is considered to be the most important element of every SEO strategy. If you want to have a well ranked page you have to get backlinks to it.

What is Link farm

It’s a network of websites that link to each other for the sole purpose of increasing their rankings and PageRanks. Let me give you an example. If you ware to create a link farm (don’t!) you could launch 4 different websites, for example. Each on a different server. Then you would link page #1 to pages #2, #3, #4. Page #2 to pages #1, #3, #4, and so on. Basically, every page links to every other page. Such a network isn’t very powerful when it contains only 4 sites, but when they’re hundreds or thousands of them (which isn’t uncommon) then it’s a completely different story. BUT!

This is considered as a “black hat” SEO technique. Don’t take part in it unless you want your site to get penalized.

What is Link sculpting

By using the “nofollow” attribute of a link you can make some of the links on your site unimportant from an SEO point of view. Therefore, by using this attribute skillfully you can “sculpt” the PageRanks of certain pages within your website. You can increase the visibility of some pages by granting them with follow links and decrease the visibility of others by using nofollow links.

This whole technique requires a lot of practice and knowledge to do it properly. What’s more, many people believe that it’s no longer that effective due to Google’s new approach for handling nofollow links.

What is Meta description

It’s a short description of a blog/page/post used mostly by search engines. This description is not displayed anywhere on the blog.

Here’s how Google uses it. Whenever someone googles a specific keyphrase Google makes a decision which websites should be displayed and in what order. For each website Google displays a title and a short description. Google has two ways of putting this description together:

If the meta description of the website contains the keyphrase used by the user then Google displays the meta description.
If the meta description doesn’t contain the keyphrase then Google displays a fragment of the website’s content that does contain it.
If you’re using WordPress then meta description for each page or post can be set using the All In One SEO Pack plugin.

What is Meta keyword

It’s a list of keywords and keyphrases for each blog/page/post used mostly by search engines.

Nowadays, many people think that the major search engines don’t pay any attention to this element while ranking websites. And it’s probably the case. Nevertheless, setting proper keywords won’t do you any harm.

Therefore including your main keyword on the meta keywords list might be a good idea. For this post, I’d include SEO glossary and SEO terms.

If you’re using WordPress then meta keywords for each page or post can be set using the All In One SEO Pack plugin.

What is a Meta tag

Meta tags consist of two main elements: meta description, and meta keywords. Meta tags are placed in the HEAD section of the HTML structure of your page. The information contained in those tags is usually not meant for the users but for the search engines. It helps them determine what the page is about. Therefore it might be worth to set them manually for each page or post within your blog.

If you’re using WordPress then all meta tags for each page or post can be set using the All In One SEO Pack plugin.

What is a Natural links

All links your page has acquired naturally without you actively building them.

For example, if you’ve written a great post that gets viral on twitter and a lot of people end up linking to it because they like it so much, all those links are natural links.

What is a Nofollow Link

“Nofollow” is a very popular term in today’s SEO. When in fact it’s just an optional attribute of a link. However, its “optionalism” doesn’t make it unimportant. In fact, it’s the most important attribute from a SEO standpoint.

By default every link is a follow link. This means that whenever a search engine encounters a link, it follows it. Checks where it leads to, and basically takes it as a vote. A vote by the linking website to the website that is being linked to. seo glossary of terms notifies the search engines that they shouldn’t even pay attention to such a link – no vote, no link juice.

From a user’s perspective nofollow links look exactly the same as their follow brothers and sisters.

In order to create a nofollow link just add one extra attribute to an HTML link:

rel=”nofollow”

An example nofollow link:

Wikipedia

What is Off-page SEO

The are two main elements of SEO: “on-page” and “off-page”. Off-page practices are everything you do outside your page to improve its rankings.

Basically, the main element of off-page SEO is link building.

What is On-page SEO

The are two main elements of SEO: “on-page” and “off-page”. On-page practices are everything you do on your page to improve its rankings.

This includes things like: tuning the HTML structure, improving title tags and descriptions, making your site load faster, checking the keyword usage and density, improving the internal linking structure (the way your pages are linked to each other), etc.

What is Organic search

You’re doing organic search when you visit Google, input a phrase and push the search button.

What is Organic search results (natural search results)

When you do a search on Google the results will most often come in two columns. The column on the right presents the paid results (AdWords ads that someone has bought). The column on the left presents the organic search results.

Getting high rankings in organic search results is what the SEO game is all about.

What is PageRank

PageRank or PR is an algorithm first created by Larry Page (one of two founding fathers of Google) to calculate (although “estimate” might be a better word here) the importance of a given website. No one is 100% certain about how it actually works or what all the factors are because Google is not very open in that matter. However, one of commonly believed opinions are that one of the deciding factors is the number of backlinks a site has and the PageRanks of the sites linking to it. So basically, the more links you have, and the better PageRank these linking sites have the better your PageRank will be.

It’s not surprising but pages with highest PageRanks are usually ones that are highly recognizable and popular around the internet. For example, Google.com itself has a PR of 10. Facebook is PR9 website. Yahoo – PR9.

What is Robots.txt

This is a file. One that’s particularly important for SEO. It notifies the search engines which areas of your blog are restricted for them. Restricting search engines from accessing some of your pages might not sound that tempting at first but in fact it’s a valuable thing. First of all, you can exclude all your admin pages from indexing (for example, pages in the wp-admin section of your WordPress blog). You can also use it to prevent search engines from seeing duplicate content on your site. What you do, for example, is prevent them from accessing the category listings on your blog, so only the tag listings are indexed, or the other way around.

What is Sandbox, supplemental index

Google is believed to have a second index called the sandbox (or the supplemental index). Not every new page appears in the main index straight away. Some of them are put into the sandbox until Google decides that they are worthy of appearing in the main index – the one you see whenever you do a standard search on Google. Websites that are placed in the sandbox don’t appear for normal searches. This means that being in the sandbox is the worst that can happen to your site.

What is Search engine

What you see at google.com is a search engine. Essentially, search engines are software applications. Their main task is to search the internet for a given phrase. Search engines have specific algorithms for doing this. These algorithms have a way of deciding which sites should appear first in the search results (which sites are the most relevant).

The exact algorithms search engines use are not shared to the public. That’s why everybody involved with SEO can only guess what needs to be done to improve site rankings.

No surprise here, the biggest and most respected search engine is Google.

What is SEM

SEM stands for Search Engine Marketing. In other words it means “marketing via search engines”. Marketing or promoting your products or services via search engines can be done in two main ways. You either optimize your site so it appears at a high spot in organic search results, or pay for the clicks directly, in which case your site is listed under the “sponsored listings” section.

What is SEO

SEO stands for Search Engine Optimization. It’s a practice of improving site’s rankings in the search engines for given keywords. When doing SEO you need to take care of both on-page and off-page SEO. The actual tasks that need to be done are changing almost every day. What was working perfectly yesterday may not be working at all tomorrow. That’s just the reality of SEO. It’s why SEO is never a one-time task but an ongoing work.

What is SERP

SERP stands for Search Engine Results Page (SERPS – Search Engine Results Pages). This is a page that gets displayed when you search for a keyword on Google or other search engine.

What is Spider (crawler, bot, robot)

Search engine spider is a special piece of software that browses the web, looks for new sites, checks what’s going on on them and sends the data back to Google (or other search engine) so they can index and rank these sites.

What is Supplemental result

Supplemental Result is a URL residing in Google’s supplemental index [i.e. sandbox], a secondary database containing pages of less importance, as measured primarily by Google’s PageRank algorithm. […] A supplemental page will still rank in search results, but only if there are not enough pages in the main index that are returned within the search.

What is Title tag

Every page has a title tag. From a user’s standpoint the title tag is visible only in one place – your browser’s title bar.

For example, the title tag of the page you’re reading right now is: “SEO Glossary – 41 SEO Terms Explained“. It’s a very important SEO factor. There’s no better way for search engines to find out what the page is about than by looking at the title tag, that’s why you need to spend a moment on coming up with a good title tag.

How to set up a title tag.

If you’re using WordPress then the whole thing is rather simple. First of all, every new post receives a title tag that’s the same as the title of the post. However, if you want to change the title tag you need a plugin – All In One SEO Pack, for example. This plugin provides a really simple way of changing the title tag of any page or post on your blog.

What is URL (URI)

Not getting into boring technical details it’s simply the address of a specific web page.

For example, the URL of the post you’re currently reading is:

What is White hat SEO

As opposed to the black hat SEO, white hat SEO is a set of all SEO practices that search engines encourage you to use. Of course, there’s no official reference place or ranking for SEO practices, so in order to be up to date with what’s recommended and what isn’t, you have to constantly read the most popular SEO blogs, and some in-house Google blogs like these two: Official Google Blog, Official Google Webmaster Central Blog.

What is an XML sitemap

It’s a file (usually sitemap.xml). Its main function is to give search engines a map of all the different URLs that your blog contains (all pages, posts, archives, etc). With such a thing they can index your blog a lot quicker.

What is 301 redirect?

First let’s talk redirecting in general. Redirection happens when you visit one specific page and immediately after that you’re being automatically redirected to a different page (with a different URL).

Essentially, there are two types of redirection: temporary and permanent. From a user’s perspective there’s no difference between them, but there is one from a search engine’s perspective. 301 redirect is a permanent redirection. It informs search engines that the page they’re trying to access has changed its address permanently. This means that whatever rankings the page already has should be transferred to the new address (this doesn’t happen with a temporary redirection).

What is an Alt tag

It’s an HTML attribute of the IMG tag. The IMG tag is responsible for displaying images. The alt tag/attribute is the text that gets displayed in case the image can’t be loaded (if the file is missing, for example).

To give you an example, here’s what a standard IMG tag could look like:

Alt tags have some SEO value. The thing is that Google can’t (at least at the moment) see what the actual image presents, but it can read the alt tag. There’s no better way of informing Google what’s on your images than by using alt tags.

What is an Anchor text

Every link consists of two main elements. There’s the web address that the link is pointing to (the destination) and there’s the anchor text. The anchor text is the text that works as the link.

The easiest way of explaining this is to give you an example.

The destination of this link is https://siteanalyticz.com/blog, and the anchor text is “our blog posts”.

Anchor texts are particularly important for SEO. Whenever you’re trying to get a link back to your website it’s good to have a relevant keyword as the anchor text.

What is Backlinks

Backlink is simply a link placed on someone else’s website that points back to your site. Backlinks are one of the most important factors for SEO. Getting a lot of backlinks with relevant anchor texts is the shortest way of improving your search engine rankings.

What is Black hat SEO

Like everything SEO has its dark side too. Black hat SEO is the name for all SEO practices that are known for being manipulative or unethical, and in the long run can hurt your website, or even get it banned from search engines.

Of course, there’s a very thin line between “perfectly fine” and “unethical” … one day some SEO practices are OK, and the other they are suddenly black hat, so there’s no exact list of such practices.

What is Canonical tag

It’s an HTML link element that lets webmasters to inform search engines about some duplicate content pages they’ve created. The tag is placed in the HEAD section of the HTML structure. Here’s what it looks like:

This tag informs that the current page is a copy of the page located under the address set in the canonical tag (href).

The main idea is that when a search engine sees this tag it does not rank that page, but transfers all the rankings to the canonical page. So in essence it’s very similar to the 301 redirect.

What is Page Cloaking

It’s a practice of taking a webpage and building it in a way so it displays different content to people and to search engines. That way, at least in theory, you can get good ranking for your desired keywords (by presenting an optimized page to the spiders) and then present real people with unrelated offers and content. While this might work from a marketing standpoint it can also get you penalized or even banned very quickly.

What is Deep linking

On the World Wide Web, deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. seo terms are called deep links.

Deep links are particularly valuable for SEO. Linking to specific pages within your site with a good anchor text improves the rankings of these pages. Essentially, building deep links is where SEO game is won or lost.

What is a Do-follow link

It’s a standard HTML link that doesn’t have the rel=”nofollow” attribute. Do-follow links are the most valuable ones from an SEO perspective.

What is a Domain name (and hosting)

Domain is your unique address on the internet. For example the domain of this blog is newinternetorder.com.

Hosting, or a web host, is where your website is kept/stored on the web. You need a web host to be a website owner. You can get really affordable hosting at Space Web Host

What is a Duplicate content

If you have two separate pages within your website that have the same content on them (or very similar content) then you have duplicate content. Duplicate content is believed to be a bad thing for SEO. Google doesn’t like sites that use the same piece of content over and over again, and they often penalize them for it.

If you think that you are safe then think again. Let me give you an example. If your site runs on WordPress, and if you’re using similar categories and tags (like for example a tag “business” and a category “business”) then the listing pages for your tags and categories will probably be very similar if not exactly the same. That is a prime example of duplicate content.

What are Keywords

There are many definitions of keywords. Let me share the one that matters for SEO.

Keywords are single words or whole phrases of a particular SEO importance for a given page or website.

For example, if I’m writing an article about choosing the best gardening equipment, my main keyword could be “gardening equipment“. It is the keyword I want to rank for because I want people to find this article when they input “gardening equipment” into Google.

Another example is this very list. The main keyword here is SEO glossary. I want people to find this post by putting “SEO glossary” into Google.

What is a Keyword density

Keyword density is a number describing how often does a specific phrase appear in a piece of text. To calculate it you just have to divide the number of times your keyword appears in a piece of text by the total number of words this piece of text has, and then multiply the result by 100. The final result will be expressed as a percentage score.

Keyword density is believed to have an effect on SEO. The reasoning behind it is that if a given phrase has a high density score then it means that the text is clearly about that phrase, so it probably should get good rankings for it. Unfortunately this practice doesn’t work so well like it used to in the past.

What is Keyword stuffing

If you take a random piece of text in English some words will occur more frequently than the other. For example, words like: and, or, it occur very frequently, while words like: powerhouse, mushrooming occur very rarely. Keyword stuffing is a practice of taking a word or a phrase and repeating it very often in a piece of text. Usually to the point where the text no longer looks natural, all for the purpose of increasing keyword density of your desired phrase.

While working on keyword density is no longer believed to work, keyword stuffing does work, but it works against you. Stuffing your text with keywords is sure to backfire.

What is Latent Semantic Indexing (LSI)

The standard definition of LSI is truly impossible to understand so I’m not going to bring it up here. Instead here’s a more digestible one.

LSI is considered to be an important factor for search engines when ranking your page. It’s said that search engines analyze the content on your page and search for LSI keywords supporting your main keyword. If they find such keywords your page gets a boost in rankings for your main keyword.

LSI keywords are keywords that are similar to your main one – keywords that are usually found along your main keyword in the natural language.

For example, if your main keyword is “gardening equipment” and you’re using it a lot in your article it would be great to use some LSI keywords as well, such as: “plants“, “garden“, “vegetables“, “planting“, etc. These are the keywords that would be mentioned naturally in a genuine conversation.

In other words, LSI is a way of checking whether the text is genuine or just stuffed with random keywords purely for improving rankings.

What is Linkbait

It’s like fishing bite only for links. Basically, it’s a piece of highly viral content. Content that is most likely to attract a lot of links, hence – linkbait.

Creating linkbait content is usually very hard even though the principles are simple. There are a couple of ways you can choose: (1) create something really funny, (2) create something of exceptional quality, (3) create something that brings a lot of value for free.

Linkbait content is not only text. Videos, pictures, graphics, and audio work equally well.

What is Link building

This is one of the biggest SEO terms. Link building is simply a process of getting backlinks to your page. For example, if you’re publishing articles on ezinearticles.com with a link to your site then you’re doing some link building.

One more thing. Link building is considered to be the most important element of every SEO strategy. If you want to have a well ranked page you have to get backlinks to it.

What is Link farm

It’s a network of websites that link to each other for the sole purpose of increasing their rankings and PageRanks. Let me give you an example. If you ware to create a link farm (don’t!) you could launch 4 different websites, for example. Each on a different server. Then you would link page #1 to pages #2, #3, #4. Page #2 to pages #1, #3, #4, and so on. Basically, every page links to every other page. Such a network isn’t very powerful when it contains only 4 sites, but when they’re hundreds or thousands of them (which isn’t uncommon) then it’s a completely different story. BUT!

This is considered as a “black hat” SEO technique. Don’t take part in it unless you want your site to get penalized.

What is Link sculpting

By using the “nofollow” attribute of a link you can make some of the links on your site unimportant from an SEO point of view. Therefore, by using this attribute skillfully you can “sculpt” the PageRanks of certain pages within your website. You can increase the visibility of some pages by granting them with follow links and decrease the visibility of others by using nofollow links.

This whole technique requires a lot of practice and knowledge to do it properly. What’s more, many people believe that it’s no longer that effective due to Google’s new approach for handling nofollow links.

What is Meta description

It’s a short description of a blog/page/post used mostly by search engines. This description is not displayed anywhere on the blog.

Here’s how Google uses it. Whenever someone googles a specific keyphrase Google makes a decision which websites should be displayed and in what order. For each website Google displays a title and a short description. Google has two ways of putting this description together:

If the meta description of the website contains the keyphrase used by the user then Google displays the meta description.
If the meta description doesn’t contain the keyphrase then Google displays a fragment of the website’s content that does contain it.
If you’re using WordPress then meta description for each page or post can be set using the All In One SEO Pack plugin.

What is Meta keyword

It’s a list of keywords and keyphrases for each blog/page/post used mostly by search engines.

Nowadays, many people think that the major search engines don’t pay any attention to this element while ranking websites. And it’s probably the case. Nevertheless, setting proper keywords won’t do you any harm.

Therefore including your main keyword on the meta keywords list might be a good idea. For this post, I’d include SEO glossary and SEO terms.

If you’re using WordPress then meta keywords for each page or post can be set using the All In One SEO Pack plugin.

What is a Meta tag

Meta tags consist of two main elements: meta description, and meta keywords. Meta tags are placed in the HEAD section of the HTML structure of your page. The information contained in those tags is usually not meant for the users but for the search engines. It helps them determine what the page is about. Therefore it might be worth to set them manually for each page or post within your blog.

If you’re using WordPress then all meta tags for each page or post can be set using the All In One SEO Pack plugin.

What is a Natural links

All links your page has acquired naturally without you actively building them.

For example, if you’ve written a great post that gets viral on twitter and a lot of people end up linking to it because they like it so much, all those links are natural links.

What is a Nofollow Link

“Nofollow” is a very popular term in today’s SEO. When in fact it’s just an optional attribute of a link. However, its “optionalism” doesn’t make it unimportant. In fact, it’s the most important attribute from a SEO standpoint.

By default every link is a follow link. This means that whenever a search engine encounters a link, it follows it. Checks where it leads to, and basically takes it as a vote. A vote by the linking website to the website that is being linked to. The nofollow attribute notifies the search engines that they shouldn’t even pay attention to such a link – no vote, no link juice.

From a user’s perspective nofollow links look exactly the same as their follow brothers and sisters.

In order to create a nofollow link just add one extra attribute to an HTML link:

rel=”nofollow”

An example nofollow link:

Wikipedia

What is Off-page SEO

The are two main elements of SEO: “on-page” and “off-page”. Off-page practices are everything you do outside your page to improve its rankings.

Basically, the main element of off-page SEO is link building.

What is On-page SEO

The are two main elements of SEO: “on-page” and “off-page”. On-page practices are everything you do on your page to improve its rankings.

This includes things like: tuning the HTML structure, improving title tags and descriptions, making your site load faster, checking the keyword usage and density, improving the internal linking structure (the way your pages are linked to each other), etc.

What is Organic search

You’re doing organic search when you visit Google, input a phrase and push the search button.

What is Organic search results (natural search results)

When you do a search on Google the results will most often come in two columns. The column on the right presents the paid results (AdWords ads that someone has bought). The column on the left presents the organic search results.

Getting high rankings in organic search results is what the SEO game is all about.

What is PageRank

PageRank or PR is an algorithm first created by Larry Page (one of two founding fathers of Google) to calculate (although “estimate” might be a better word here) the importance of a given website. No one is 100% certain about how it actually works or what all the factors are because Google is not very open in that matter. However, one of commonly believed opinions are that one of the deciding factors is the number of backlinks a site has and the PageRanks of the sites linking to it. So basically, the more links you have, and the better PageRank these linking sites have the better your PageRank will be.

It’s not surprising but pages with highest PageRanks are usually ones that are highly recognizable and popular around the internet. For example, Google.com itself has a PR of 10. Facebook is PR9 website. Yahoo – PR9.

What is Robots.txt

This is a file. One that’s particularly important for SEO. It notifies the search engines which areas of your blog are restricted for them. Restricting search engines from accessing some of your pages might not sound that tempting at first but in fact it’s a valuable thing. First of all, you can exclude all your admin pages from indexing (for example, pages in the wp-admin section of your WordPress blog). You can also use it to prevent search engines from seeing duplicate content on your site. What you do, for example, is prevent them from accessing the category listings on your blog, so only the tag listings are indexed, or the other way around.

What is Sandbox, supplemental index

Google is believed to have a second index called the sandbox (or the supplemental index). Not every new page appears in the main index straight away. Some of them are put into the sandbox until Google decides that they are worthy of appearing in the main index – the one you see whenever you do a standard search on Google. Websites that are placed in the sandbox don’t appear for normal searches. This means that being in the sandbox is the worst that can happen to your site.

What is Search engine

What you see at google.com is a search engine. Essentially, search engines are software applications. Their main task is to search the internet for a given phrase. Search engines have specific algorithms for doing this. These algorithms have a way of deciding which sites should appear first in the search results (which sites are the most relevant).

The exact algorithms search engines use are not shared to the public. That’s why everybody involved with SEO can only guess what needs to be done to improve site rankings.

No surprise here, the biggest and most respected search engine is Google.

What is SEM

SEM stands for Search Engine Marketing. In other words it means “marketing via search engines”. Marketing or promoting your products or services via search engines can be done in two main ways. You either optimize your site so it appears at a high spot in organic search results, or pay for the clicks directly, in which case your site is listed under the “sponsored listings” section.

What is SEO

SEO stands for Search Engine Optimization. It’s a practice of improving site’s rankings in the search engines for given keywords. When doing SEO you need to take care of both on-page and off-page SEO. The actual tasks that need to be done are changing almost every day. What was working perfectly yesterday may not be working at all tomorrow. That’s just the reality of SEO. It’s why SEO is never a one-time task but an ongoing work.

What is SERP

SERP stands for Search Engine Results Page (SERPS – Search Engine Results Pages). This is a page that gets displayed when you search for a keyword on Google or other search engine.

What is Spider (crawler, bot, robot)

Search engine spider is a special piece of software that browses the web, looks for new sites, checks what’s going on on them and sends the data back to Google (or other search engine) so they can index and rank these sites.

What is Supplemental result

Supplemental Result is a URL residing in Google’s supplemental index [i.e. sandbox], a secondary database containing pages of less importance, as measured primarily by Google’s PageRank algorithm. […] A supplemental page will still rank in search results, but only if there are not enough pages in the main index that are returned within the search.

What is Title tag

Every page has a title tag. From a user’s standpoint the title tag is visible only in one place – your browser’s title bar.

For example, the title tag of the page you’re reading right now is: “SEO Glossary – 41 SEO Terms Explained“. It’s a very important SEO factor. There’s no better way for search engines to find out what the page is about than by looking at the title tag, that’s why you need to spend a moment on coming up with a good title tag.

How to set up a title tag.

If you’re using WordPress then the whole thing is rather simple. First of all, every new post receives a title tag that’s the same as the title of the post. However, if you want to change the title tag you need a plugin – All In One SEO Pack, for example. This plugin provides a really simple way of changing the title tag of any page or post on your blog.

What is URL (URI)

Not getting into boring technical details it’s simply the address of a specific web page.

For example, the URL of the post you’re currently reading is:

What is White hat SEO

As opposed to the black hat SEO, white hat SEO is a set of all SEO practices that search engines encourage you to use. Of course, there’s no official reference place or ranking for SEO practices, so in order to be up to date with what’s recommended and what isn’t, you have to constantly read the most popular SEO blogs, and some in-house Google blogs like these two: Official Google Blog, Official Google Webmaster Central Blog.

What is an XML sitemap

It’s a file (usually sitemap.xml). Its main function is to give search engines a map of all the different URLs that your blog contains (all pages, posts, archives, etc). With such a thing they can index your blog a lot quicker.

What is 301 redirect?

First let’s talk redirecting in general. Redirection happens when you visit one specific page and immediately after that you’re being automatically redirected to a different page (with a different URL).

Essentially, there are two types of redirection: temporary and permanent. From a user’s perspective there’s no difference between them, but there is one from a search engine’s perspective. 301 redirect is a permanent redirection. It informs search engines that the page they’re trying to access has changed its address permanently. This means that whatever rankings the page already has should be transferred to the new address (this doesn’t happen with a temporary redirection).

What is an Alt tag

It’s an HTML attribute of the IMG tag. The IMG tag is responsible for displaying images. The alt tag/attribute is the text that gets displayed in case the image can’t be loaded (if the file is missing, for example).

To give you an example, here’s what a standard IMG tag could look like:

Alt tags have some SEO value. The thing is that Google can’t (at least at the moment) see what the actual image presents, but it can read the alt tag. There’s no better way of informing Google what’s on your images than by using alt tags.

What is an Anchor text

Every link consists of two main elements. There’s the web address that the link is pointing to (the destination) and there’s the anchor text. The anchor text is the text that works as the link.

The easiest way of explaining this is to give you an example.

The destination of this link is https://siteanalyticz.com/blog, and the anchor text is “our blog posts”.

Anchor texts are particularly important for SEO. Whenever you’re trying to get a link back to your website it’s good to have a relevant keyword as the anchor text.

What is Backlinks

Backlink is simply a link placed on someone else’s website that points back to your site. Backlinks are one of the most important factors for SEO. Getting a lot of backlinks with relevant anchor texts is the shortest way of improving your search engine rankings.

What is Black hat SEO

Like everything SEO has its dark side too. Black hat SEO is the name for all SEO practices that are known for being manipulative or unethical, and in the long run can hurt your website, or even get it banned from search engines.

Of course, there’s a very thin line between “perfectly fine” and “unethical” … one day some SEO practices are OK, and the other they are suddenly black hat, so there’s no exact list of such practices.

What is Canonical tag

It’s an HTML link element that lets webmasters to inform search engines about some duplicate content pages they’ve created. The tag is placed in the HEAD section of the HTML structure. Here’s what it looks like:

This tag informs that the current page is a copy of the page located under the address set in the canonical tag (href).

The main idea is that when a search engine sees this tag it does not rank that page, but transfers all the rankings to the canonical page. So in essence it’s very similar to the 301 redirect.

What is Page Cloaking

It’s a practice of taking a webpage and building it in a way so it displays different content to people and to search engines. That way, at least in theory, you can get good ranking for your desired keywords (by presenting an optimized page to the spiders) and then present real people with unrelated offers and content. While this might work from a marketing standpoint it can also get you penalized or even banned very quickly.

What is Deep linking

On the World Wide Web, deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. Such links are called deep links.

Deep links are particularly valuable for SEO. Linking to specific pages within your site with a good anchor text improves the rankings of these pages. Essentially, building deep links is where SEO game is won or lost.

What is a Do-follow link

It’s a standard HTML link that doesn’t have the rel=”nofollow” attribute. Do-follow links are the most valuable ones from an SEO perspective.

What is a Domain name (and hosting)

Domain is your unique address on the internet. For example the domain of this blog is newinternetorder.com.

Hosting, or a web host, is where your website is kept/stored on the web. You need a web host to be a website owner. You can get really affordable hosting at Space Web Host

What is a Duplicate content

If you have two separate pages within your website that have the same content on them (or very similar content) then you have duplicate content. Duplicate content is believed to be a bad thing for SEO. Google doesn’t like sites that use the same piece of content over and over again, and they often penalize them for it.

If you think that you are safe then think again. Let me give you an example. If your site runs on WordPress, and if you’re using similar categories and tags (like for example a tag “business” and a category “business”) then the listing pages for your tags and categories will probably be very similar if not exactly the same. That is a prime example of duplicate content.

What are Keywords

There are many definitions of keywords. Let me share the one that matters for SEO.

Keywords are single words or whole phrases of a particular SEO importance for a given page or website.

For example, if I’m writing an article about choosing the best gardening equipment, my main keyword could be “gardening equipment“. It is the keyword I want to rank for because I want people to find this article when they input “gardening equipment” into Google.

Another example is this very list. The main keyword here is SEO glossary. I want people to find this post by putting “SEO glossary” into Google.

What is a Keyword density

Keyword density is a number describing how often does a specific phrase appear in a piece of text. To calculate it you just have to divide the number of times your keyword appears in a piece of text by the total number of words this piece of text has, and then multiply the result by 100. The final result will be expressed as a percentage score.

Keyword density is believed to have an effect on SEO. The reasoning behind it is that if a given phrase has a high density score then it means that the text is clearly about that phrase, so it probably should get good rankings for it. Unfortunately this practice doesn’t work so well like it used to in the past.

What is Keyword stuffing

If you take a random piece of text in English some words will occur more frequently than the other. For example, words like: and, or, it occur very frequently, while words like: powerhouse, mushrooming occur very rarely. Keyword stuffing is a practice of taking a word or a phrase and repeating it very often in a piece of text. Usually to the point where the text no longer looks natural, all for the purpose of increasing keyword density of your desired phrase.

While working on keyword density is no longer believed to work, keyword stuffing does work, but it works against you. Stuffing your text with keywords is sure to backfire.

What is Latent Semantic Indexing (LSI)

The standard definition of LSI is truly impossible to understand so I’m not going to bring it up here. Instead here’s a more digestible one.

LSI is considered to be an important factor for search engines when ranking your page. It’s said that search engines analyze the content on your page and search for LSI keywords supporting your main keyword. If they find such keywords your page gets a boost in rankings for your main keyword.

LSI keywords are keywords that are similar to your main one – keywords that are usually found along your main keyword in the natural language.

For example, if your main keyword is “gardening equipment” and you’re using it a lot in your article it would be great to use some LSI keywords as well, such as: “plants“, “garden“, “vegetables“, “planting“, etc. These are the keywords that would be mentioned naturally in a genuine conversation.

In other words, LSI is a way of checking whether the text is genuine or just stuffed with random keywords purely for improving rankings.

What is Linkbait

It’s like fishing bite only for links. Basically, it’s a piece of highly viral content. Content that is most likely to attract a lot of links, hence – linkbait.

Creating linkbait content is usually very hard even though the principles are simple. There are a couple of ways you can choose: (1) create something really funny, (2) create something of exceptional quality, (3) create something that brings a lot of value for free.

Linkbait content is not only text. Videos, pictures, graphics, and audio work equally well.

What is Link building

This is one of the biggest SEO terms. Link building is simply a process of getting backlinks to your page. For example, if you’re publishing articles on ezinearticles.com with a link to your site then you’re doing some link building.

One more thing. Link building is considered to be the most important element of every SEO strategy. If you want to have a well ranked page you have to get backlinks to it.

What is Link farm

It’s a network of websites that link to each other for the sole purpose of increasing their rankings and PageRanks. Let me give you an example. If you ware to create a link farm (don’t!) you could launch 4 different websites, for example. Each on a different server. Then you would link page #1 to pages #2, #3, #4. Page #2 to pages #1, #3, #4, and so on. Basically, every page links to every other page. Such a network isn’t very powerful when it contains only 4 sites, but when they’re hundreds or thousands of them (which isn’t uncommon) then it’s a completely different story. BUT!

This is considered as a “black hat” SEO technique. Don’t take part in it unless you want your site to get penalized.

What is Link sculpting

By using the “nofollow” attribute of a link you can make some of the links on your site unimportant from an SEO point of view. Therefore, by using this attribute skillfully you can “sculpt” the PageRanks of certain pages within your website. You can increase the visibility of some pages by granting them with follow links and decrease the visibility of others by using nofollow links.

This whole technique requires a lot of practice and knowledge to do it properly. What’s more, many people believe that it’s no longer that effective due to Google’s new approach for handling nofollow links.

What is Meta description

It’s a short description of a blog/page/post used mostly by search engines. This description is not displayed anywhere on the blog.

Here’s how Google uses it. Whenever someone googles a specific keyphrase Google makes a decision which websites should be displayed and in what order. For each website Google displays a title and a short description. Google has two ways of putting this description together:

If the meta description of the website contains the keyphrase used by the user then Google displays the meta description.
If the meta description doesn’t contain the keyphrase then Google displays a fragment of the website’s content that does contain it.
If you’re using WordPress then meta description for each page or post can be set using the All In One SEO Pack plugin.

What is Meta keyword

It’s a list of keywords and keyphrases for each blog/page/post used mostly by search engines.

Nowadays, many people think that the major search engines don’t pay any attention to this element while ranking websites. And it’s probably the case. Nevertheless, setting proper keywords won’t do you any harm.

Therefore including your main keyword on the meta keywords list might be a good idea. For this post, I’d include SEO glossary and SEO terms.

If you’re using WordPress then meta keywords for each page or post can be set using the All In One SEO Pack plugin.

What is a Meta tag

Meta tags consist of two main elements: meta description, and meta keywords. Meta tags are placed in the HEAD section of the HTML structure of your page. The information contained in those tags is usually not meant for the users but for the search engines. It helps them determine what the page is about. Therefore it might be worth to set them manually for each page or post within your blog.

If you’re using WordPress then all meta tags for each page or post can be set using the All In One SEO Pack plugin.

What is a Natural links

All links your page has acquired naturally without you actively building them.

For example, if you’ve written a great post that gets viral on twitter and a lot of people end up linking to it because they like it so much, all those links are natural links.

What is a Nofollow Link

“Nofollow” is a very popular term in today’s SEO. When in fact it’s just an optional attribute of a link. However, its “optionalism” doesn’t make it unimportant. In fact, it’s the most important attribute from a SEO standpoint.

By default every link is a follow link. This means that whenever a search engine encounters a link, it follows it. Checks where it leads to, and basically takes it as a vote. A vote by the linking website to the website that is being linked to. The nofollow attribute notifies the search engines that they shouldn’t even pay attention to such a link – no vote, no link juice.

From a user’s perspective nofollow links look exactly the same as their follow brothers and sisters.

In order to create a nofollow link just add one extra attribute to an HTML link:

rel=”nofollow”

An example nofollow link:

Wikipedia

What is Off-page SEO

The are two main elements of SEO: “on-page” and “off-page”. Off-page practices are everything you do outside your page to improve its rankings.

Basically, the main element of off-page SEO is link building.

What is On-page SEO

The are two main elements of SEO: “on-page” and “off-page”. On-page practices are everything you do on your page to improve its rankings.

This includes things like: tuning the HTML structure, improving title tags and descriptions, making your site load faster, checking the keyword usage and density, improving the internal linking structure (the way your pages are linked to each other), etc.

What is Organic search

You’re doing organic search when you visit Google, input a phrase and push the search button.

What is Organic search results (natural search results)

When you do a search on Google the results will most often come in two columns. The column on the right presents the paid results (AdWords ads that someone has bought). The column on the left presents the organic search results.

Getting high rankings in organic search results is what the SEO game is all about.

What is PageRank

PageRank or PR is an algorithm first created by Larry Page (one of two founding fathers of Google) to calculate (although “estimate” might be a better word here) the importance of a given website. No one is 100% certain about how it actually works or what all the factors are because Google is not very open in that matter. However, one of commonly believed opinions are that one of the deciding factors is the number of backlinks a site has and the PageRanks of the sites linking to it. So basically, the more links you have, and the better PageRank these linking sites have the better your PageRank will be.

It’s not surprising but pages with highest PageRanks are usually ones that are highly recognizable and popular around the internet. For example, Google.com itself has a PR of 10. Facebook is PR9 website. Yahoo – PR9.

What is Robots.txt

This is a file. One that’s particularly important for SEO. It notifies the search engines which areas of your blog are restricted for them. Restricting search engines from accessing some of your pages might not sound that tempting at first but in fact it’s a valuable thing. First of all, you can exclude all your admin pages from indexing (for example, pages in the wp-admin section of your WordPress blog). You can also use it to prevent search engines from seeing duplicate content on your site. What you do, for example, is prevent them from accessing the category listings on your blog, so only the tag listings are indexed, or the other way around.

What is Sandbox, supplemental index

Google is believed to have a second index called the sandbox (or the supplemental index). Not every new page appears in the main index straight away. Some of them are put into the sandbox until Google decides that they are worthy of appearing in the main index – the one you see whenever you do a standard search on Google. Websites that are placed in the sandbox don’t appear for normal searches. This means that being in the sandbox is the worst that can happen to your site.

What is Search engine

What you see at google.com is a search engine. Essentially, search engines are software applications. Their main task is to search the internet for a given phrase. Search engines have specific algorithms for doing this. These algorithms have a way of deciding which sites should appear first in the search results (which sites are the most relevant).

The exact algorithms search engines use are not shared to the public. That’s why everybody involved with SEO can only guess what needs to be done to improve site rankings.

No surprise here, the biggest and most respected search engine is Google.

What is SEM

SEM stands for Search Engine Marketing. In other words it means “marketing via search engines”. Marketing or promoting your products or services via search engines can be done in two main ways. You either optimize your site so it appears at a high spot in organic search results, or pay for the clicks directly, in which case your site is listed under the “sponsored listings” section.

What is SEO

SEO stands for Search Engine Optimization. It’s a practice of improving site’s rankings in the search engines for given keywords. When doing SEO you need to take care of both on-page and off-page SEO. The actual tasks that need to be done are changing almost every day. What was working perfectly yesterday may not be working at all tomorrow. That’s just the reality of SEO. It’s why SEO is never a one-time task but an ongoing work.

What is SERP

SERP stands for Search Engine Results Page (SERPS – Search Engine Results Pages). This is a page that gets displayed when you search for a keyword on Google or other search engine.

What is Spider (crawler, bot, robot)

Search engine spider is a special piece of software that browses the web, looks for new sites, checks what’s going on on them and sends the data back to Google (or other search engine) so they can index and rank these sites.

What is Supplemental result

Supplemental Result is a URL residing in Google’s supplemental index [i.e. sandbox], a secondary database containing pages of less importance, as measured primarily by Google’s PageRank algorithm. […] A supplemental page will still rank in search results, but only if there are not enough pages in the main index that are returned within the search.

What is Title tag

Every page has a title tag. From a user’s standpoint the title tag is visible only in one place – your browser’s title bar.

For example, the title tag of the page you’re reading right now is: “SEO Glossary – 41 SEO Terms Explained“. It’s a very important SEO factor. There’s no better way for search engines to find out what the page is about than by looking at the title tag, that’s why you need to spend a moment on coming up with a good title tag.

How to set up a title tag.

If you’re using WordPress then the whole thing is rather simple. First of seo glossary of terms , every new post receives a title tag that’s the same as the title of the post. However, if you want to change the title tag you need a plugin – All In One SEO Pack, for example. This plugin provides a really simple way of changing the title tag of any page or post on your blog.

What is URL (URI)

Not getting into boring technical details it’s simply the address of a specific web page.

For example, the URL of the post you’re currently reading is:

What is White hat SEO

As opposed to the black hat SEO, white hat SEO is a set of all SEO practices that search engines encourage you to use. Of course, there’s no official reference place or ranking for SEO practices, so in order to be up to date with what’s recommended and what isn’t, you have to constantly read the most popular SEO blogs, and some in-house Google blogs like these two: Official Google Blog, Official Google Webmaster Central Blog.

What is an XML sitemap

It’s a file (usually sitemap.xml). Its main function is to give search engines a map of all the different URLs that your blog contains (all pages, posts, archives, etc). With such a thing they can index your blog a lot quicker.